Building Qualified Biopharma Leads in Asia-Pacific
Moving beyond lead volume to meaningful biopharma engagement across Asia-Pacific.
Concept
Join Us!
Most biopharma lead generation strategies are not failing because of lack of budget. They are failing because companies are chasing volume instead of intent.
As inboxes become increasingly saturated, digital ads deliver weaker engagement, and traditional outreach methods lose effectiveness, commercial teams across the biopharma industry are rethinking how they attract and engage the right decision-makers in Asia-Pacific.
Building Qualified Biopharma Leads in Asia-Pacific brings together commercial, marketing, and business development professionals to explore what is truly driving stronger engagement and qualified opportunities in today’s market. Featuring IMAPAC’s Director of Commercial Strategy, this session will uncover how leading organisations are generating higher-quality leads through targeted, education-led engagement strategies.
Join us to gain practical insights into:
- Why “more leads” often leads to lower conversion
- The biggest misconceptions in biopharma marketing today
- How to attract decision-makers instead of cold contacts
- Why webinars and events are outperforming traditional outreach channels
- Strategies for improving commercial engagement across APAC markets
- 5 real case studies showcasing what is actually working today
Whether your focus is lead generation, brand visibility, webinar campaigns, market expansion, or commercial growth, this complimentary webinar will provide actionable ideas to help you connect with the right audience more effectively and generate more meaningful business opportunities.
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Highlights
- Gain valuable insights and explore practical applications through scientific talks.
- Explore cutting-edge solutions at our product demonstrations and exhibition.
- Connect & engage with industry experts and peers to discuss innovative strategies for utilizing Sartorius' solutions.
Sessions
Agenda
Esteemed Voices From the Industry
Our selected experts will share insights on the latest trends, challenges, and developments in this dynamic field. Engage in unique discussions, learn about cutting-edge scientific discoveries, and explore the future of biopharmaceuticals with these influential thought leaders.
Aloysius Chong is the Director of Commercial Strategy at IMAPAC with more than 10 years of experience in lead generation, commercial growth, and business development strategies across the Asia-Pacific region. He specialises in commercial growth strategies, digital marketing, and content-driven campaigns for the biopharma and life sciences industry.
Over the years, Aloysius has led the growth and positioning of multiple large-scale industry platforms within the life sciences sector. His expertise includes commercial strategy, lead generation campaigns, database expansion, webinar marketing, and content marketing initiatives such as eBooks, market reports, and thought leadership campaigns.
Passionate about leveraging digital technologies to transform event marketing and business growth, Aloysius works closely with global biopharma companies, solution providers, and industry leaders to create high-impact networking and knowledge-sharing platforms across the APAC region.